Guido Loeffler quit the safety of the corporate world to follow his dreams. Guido's latest project, Innate Furniture is aiming to change up the furniture industry by using sustainable materials at a price that makes good quality, eco-friendly furniture accessible to everyone. In this interview, we explore how Kindness is at the heart of Guido's ethos on life and how it drives his sense of purpose as he strives to make an impact on the social world, and limit his impact on the environment.